The Bachelor’s/Master’s degree program in Sales Engineering and Product Management (SEPM) is aimed at prospective students with a technical and, at the same time, strong business interest. Linguistic-communicative skills and enjoyment in dealing with other people characterize the ability profile of future graduates.

Sales Engineers are sellers of products, services and technical systems and are also consultants and service managers. They are the link between the company and the market. Product Managers accompany the product from its creation to market maturity.